With many news channels turning into ‘noise channels’ in their race for TRPs, media and communication professionals need to introspect over the need for responsible communication, experts at a conclave said.
Participating in deliberations in the two-day Global Communication Conclave that concluded last night here, media and communication professionals raised questions relating to journalistic ethics and corporate and public relation professionals pressures on media to garner space.
Organised by Public relations Council of India (PRCI) in association with the Press Club – Mumbai, the conclave focused its discussion on the theme of Responsible Communication, dealing with aspects related to media, corporate, social media and GenX.
He admitted the intense competition among 483-odd news channels in the country, and over 150 channels waiting for clearance, keeps journalists on their toes which at times results in output editors flashing the news even without cross-checking just because a rival channel broke the story.
He said he failed to understand the growing one-upmanship since viewers do not watch all the channels at any given time. “They may at most have two TV sets at their homes and cannot be expected to watch twenty news channels as we do in our studios,” he said.
